NOT THE SAME

NOT THE SAME is a two-stage collection that showcases the brand's evolution without abandoning its roots. The market demands we evolve, and we do so through new materials, representational techniques, and fabrics. It's a journey from the brand's origins, its essence, values, and sense of belonging.

Design inspired by the brand's new slogan "Our Own Rules" where we demonstrate that without a manual, without a guide, we pave the way in the streetwear cap market for many.

This design honors our roots, as California, with its characteristic palm trees, is the place where JC Hats was born in 2015...

Design inspired by the brand's new slogan "Our Own Rules" where we demonstrate that without a manual, without a guide, we pave the way in the streetwear cap market for many.

Inspired by the classic NY cap but with the characteristic touch of JC Hats, with screen printing, patches and pearls that make it very much in the style of the brand.

It is a design that aims to create a sense of belonging, since we are a CREW that started in 2015 and we have adapted this to current trends, such as the materials in this cap.